The on-again, off-again plans to bring the Suzuki Swift to the U.S. have been thwarted yet again as the automaker fleshes out its global product plans with its new partners at Volkswagen.
According to Autoweek, the recently redesigned Swift – due to go on sale in Europe and Japan later this year – was nearly federalized for the U.S. and set to arrive Stateside this fall. But after VW gobbled up a 20% stake in Suzuki, the two automakers delayed the launch to analyze product strategy, align resources and, according to Steve Younan, Suzuk American’s head of product development and business development, “get some indication of where they may have found some efficiencies in platform development and powertrain development.”
However, the Swift’s passport to the U.S. may not have been stamped because of something as simple as pricing. Suzuki was determining the Swift’s MSRP when the VW deal went through, stalling the launch in the process, and the combination of a rising yen and recent reduction in Suzuki’s U.S. marketing budget are also to blame for the delay.
