As it turns out, the rumors swirling around both the new Buick CUV and small sedan have turned out to be true. The company confirmed that by 2012, it will boast a total of three new vehicles in its lineup, including the new Regal. That leaves the remaining two slots to be filled by the likes of a small crossover built on the bones of the all-new Chevrolet Aveo as well as a small four-door based on the upcoming Chevrolet Cruze.
According to The Detroit News, you can also expect a range of other changes to hit Buick soon. General Motors is bent on reworking the brand, and as a result, it has asked dealers to refresh the exterior of dealerships and retrain sales people at the same time. Don’t expect to see too many more ads to pop up during the PGA, either. Buick says that it’s moving away from the golf set in order to focus advertising at places like Whole Foods, Starbucks and Ikea.
GM is hoping that the new models will allow the brand to compete in 47 percent of the current auto market. Combined with the change in advertising strategy, Buick just might be able to drop a generation or two when it comes to the average age of its customers at the same time.
