Historians William Strauss and Neil Howe are known for their theory that America goes through a repeating cycle of four periods: a High, an Awakening, an Unraveling and a Crisis. Depending on who you believe, we could be in an Unraveling period about to fall headlong into a major crisis, which our two historians call the Fourth Turning. But if we persevere and turn the corner, we’ll find ourselves back in High times once again.
We reckon the Scion brand is in about the same spot. It hasn’t had much positive to report lately, so the redesigned 2011 Scion tC gives the brand something to talk about while it works out how to improve on its initially strong showing in the U.S. Does the new tC portend a return to High times for Scion, or is it leading a parade lap right into the Fourth Turning?
