With Mercury vehicles set to disappear from showrooms in the next few months, Ford hopes to jump-startLincoln sales with a free maintenance deal from now until Labor Day. Anyone who buys or leases a Lincoln this summer won’t have to pay for any regularly scheduled maintenance during the first three years or 45,000 miles of ownership.
The promotion applies to all 2010 and 2011 model year Lincolns and follows similar moves in recent years from brands like BMW and Volkswagen. At many Lincoln-Mercury dealers in the United States, Mercury accounts for a significant percentage of store sales. Those dealers will need programs like this to boost volumes until two new Lincoln models arrive in the next couple of years. So far, Lincoln has only confirmed that a compact is forthcoming. The seventh member of the Lincoln family remains a mystery.
